A Beautiful Death
Assassin's Creed was Ubisoft's most-anticipated, most-talked-about, and most-lauded title of the year. To help promote its launch, we created three flights of banners. A month before the release date, the first flight of banners focused solely on building buzz, so both hardcore and more casual gamers were reminded the game was on its way. Starting two weeks later, a second flight aimed at driving pre-orders and limited edition unit sales began its run. In the final weeks before launch, a round of rich media gave fans three uncensored trailers, so true to the M-rated game that the ad required an age gate.