Ubisoft

Rayman Raving Rabbids Campaign

Bunny Invasion

For Rayman 4: Raving Rabbids, we were asked to create a rich media and Flash banner campaign featuring a race of insane bunnies.

Our goal in this campaign was to explore the Raving Rabbids' personalities, demonstrate their capacity for mischief, mayhem, and wanton destruction, and build anticipation for the game as a must-have Wii launch title.

Through individual units and page takeover-style roadblocks, gamers could see, hear and interact with the bunnies and get a taste of the fun to come on launch day.